THE HISTORY OF THE UHR-KRAFT BRAND.
1999 the watchmaker company UHR-KRAFT was founded. Their co-founder Ralf Lehr had a vision. Unusual watch design made in perfect German craftsmanship to combine with proven precision movement. That’s how the brand came into being, UHR-KRAFT, the time for individualists.
Based at the beautiful river Ruhr in Essen, where also the flagshipstore is established, the luxury watches are created “handcrafted”. Therefore, every watch is a unique piece of highest precision. “We want to create watches that meet the individual needs of our demanding clientele on
honest terms.” Many years later, Ralf Lehr was to exceed his vision, his customers can assemble and build their
own watch in a personal one-day watchmaking course. “There are almost no limits to individualization. Because of the outstanding diversity unique,
as we are repeatedly confirmed.”
The company made a name for itself early on with innovative and smart solutions, such as the UHR-KRAFT crown protection (2003). “Today we are proud that several celebrities wear products from our company. This shows us, quality and design paired with the highest individuality are still appreciated
NEW TIMES – AN INNOVATIVE IDEA WAS BORN.
UHR-KRAFT customers are for the most part individualists with very high quality and design
standards. So a new innovative idea has developed that has never been seen before:
“Customers can create their own watch in a relaxed atmosphere during a one-day
watchmaking course. Of course, under the guidance of our master watchmakers.”
The daily claim of our master watch makers could be expressed through:
„Time to be different…“